When
customers are browsing your site for products, a massive 75 percent of them
will abandon their shopping cart without buying anything even if they’ve shown
an interest. It’s the biggest problem that all online stores face and reducing
abandonment is the quickest way to increase your revenue. One tactic you can
use is sending
out emails to remind people that they were browsing and try to convince them
to come back and buy stuff. It does work pretty well but the best thing to do
is stop it from happening in the first place.
Image source: Pixabay
One reason that people
abandon carts is that they don’t trust the site. That might be because it looks
unprofessional and small details like spelling
errors put them off. It could also be
because you’re using a payment platform that they don’t recognise so they’re
reluctant to put their details in. Those things are easily fixed but if you’re
still experiencing problems, it might be because your payment process is
difficult and lengthy. Consumers have a short attention span so if they have to
spend ten minutes going through multiple pages, they’re likely to leave the
site without completing the purchase. If you’re seeing high levels of cart abandonment,
here’s how you can make the payment process easier for your customers.
