It is almost
hard to believe that a company like Jeunesse Global, which was founded less
than nine years ago, could have risen from a garage-based startup to become one
of the dominant players in the global health and beauty industry. But such was
the skill and tenacity of Randy Ray and Wendy Lewis that they were able to take
a company that just eight years ago had its global headquarters next to their
lawn tractor and grow it into an international corporation that gives the likes
of Revlon and Mary Kay serious competitive anxiety.
Today,
Jeunesse Global has tens of thousands of distributors operating in many countries
throughout the planet. The firm has developed one of the most revolutionary
product lineups in the history of health and beauty. This includes the
company’s Youth Enhancement System, a basket of more than a dozen products that
provide consumers with a one-stop, comprehensive lineup of products for all of
their health, beauty, and youth-enhancing needs.
But it has
been in the area of health drinks that the company has shown, perhaps, its most
remarkable capacity for true innovation. Its Reserve heart-protecting health
drink is a great example. Ray and Lewis had long known of the immense benefits
that had been identified by dozens of medical studies regarding the effects of
regular and moderate red wine consumption. The problem was that for those who
were not already regular drinkers of alcohol, the risks of developing an
alcohol use disorder were high enough that at the population level, all of the
benefits of red wine consumption were canceled out.
Ray and Lewis
wondered if there could be a way to negate the risks of alcohol consumption
while keeping all of the enormous benefits of drinking red wine in moderation.
They got together with some of the top product-development scientists in the
industry, and the result was Reserve.
Made with
resveratrol, one of the most potent antioxidants known to science and the main
heart-protecting ingredient in red wine, Reserve confers nearly all of the
benefits of red wine consumption, without any of the risks associated with
consuming alcohol. On top of that, Reserve contains a number of what Jeunesse Global has referred to as
super-fruits. Fruits such as concord grapes, acai and pomegranate offer even
more antioxidant punch for each sip of Reserve. All told, the health-protective
effects of this remarkable drink are enough to lower risk factors by an amount
that roughly corresponds to a five-year increase in life expectancy.
Another one of
the company’s innovative health drinks is its Nevo all-natural energy drink.
Unlike many of the highly synthetic competitors currently available, Nevo is
made from 100 percent fruit juice and retains an all-natural taste that many
users have likened to freshly squeezed sparkling fruit juice.
Nevo also
delivers a clean and long-lasting energy boost that doesn’t have the same kind
of jittery crash as some of its more sugar- and stimulant-laden counterparts.
All told, this is one of the best-tasting and most effective energy drinks on
the market today.
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