Today, modern businesses use a
number of methods to accept credit card payments. Payments are processed using
aerials, microchips, and radio frequency identifications. Microchips are
everywhere. Online card payment processing is the future. Transportable POS
systems, mobile wallets, and biometric security systems overtake the market.
As early as next year, payment
processing technology will become very widespread. Companies introduced
contactless payment systems with the biometric authentication to Asian markets
almost three years ago.
Without further ado, here are 3
methods to accept credit card payments.
1. POS Systems
Your POS system is the main hub
of your business. POS systems track inventory, manage transactions, and provide business analytics. Some POS systems come with payment processing to accept credit card
payments.
If your business involves
in-person sales, you will need a POS system to help you with customer interactions.
You need a digital or ecommerce POS platform that will let shoppers purchase
from your site if you’re selling online. In either case, you can choose
between a POS that will require third-party payment processing or an
all-in-one solution that has built-in payment processing.
If you are a small business that
wants to keep things simple, we recommend choosing an all-in-one solution that
has payment processing, POS, and merchant services built in. On the other
hand, larger businesses would do better to choose a separate merchant account.
Most small and medium businesses
do best with an all-in-one system. Below is a brief overview of the pros and
cons of this kind of system.
Pros
● Flat rates
● Easier to create and accept gift cards
● CRM functions
● All-inclusive customer support
Cons
● Less flexibility
● More expensive
All-in-one POS
system provides offer hardware that makes processing credit cards a
seamless process. What is more, one central account manages every card you
charge. Most all-in-one systems use their own POS hardware and branded readers
so that you tend to have fewer technical or connectivity issues. They also
either include an online store or work with many online shopping carts.
2. Credit Card Processors
Another option would be to sign
up for a credit card processor. For example, the processor Payment Depot
offers membership-based pricing, which is their most distinctive
feature. Thanks to this relatively new pricing model, Payment Depot’s
reputation for top customer support and open, honest sales practices puts it
ahead of many of its competitors.
This company offers a flat rate,
combining all monthly fees into a single monthly fee ranging from $50.00 to
$200.00 per month. The exact cost depends on which plan you choose. You pay
lower processing rates because there is no percent markup. The fee per transaction
varies between $0.15 and $0.05.
Pros of Credit Card Processors
✓ Provides discounted rates for
restaurants
✓ Low-cost ACH (eCheck) processing
available
✓ Transparent interchange-plus
pass-through pricing
Another option is Square, which
features a free reader, a simple pricing structure, and an app-based payment
system. Small businesses choose this processing service quite often. Square’s
pay-as-you-go system enables businesses that ordinarily wouldn’t pay for a
merchant account to accept credit cards.
✓ 2.75% for all card-present
transactions
✓ Free magnetic stripe credit card
reader
✓ $0 monthly fee
✓ Free POS app
Proprietary software suite
includes:
• Point-of-Sale (POS) software
• Inventory management
• Mobile app
• API for custom solutions
• Virtual terminal
• Invoicing/billing
This provider keeps expenses low
by compounding accounts instead of issuing each user a unique Merchant ID
number. This is why this isn’t a real full-service merchant account. This is
not without its benefits, however. If fraud is suspected, there’s a much a greater chance that the provider will suspend your account or terminate it
without notice. This is not a big problem for a retail business that mostly
deals in cash and only takes credit cards now and then. However, it can be
disastrous for an e-commerce business where cash isn’t an option.
3. Mobile Card Reader
Your third option to accept
credit card payments is a mobile card reader. This section will go into two
popular providers: PayPal Here and Shopify.
The PayPal Here mobile card
reader and mPOS app are a great option if your business has both a large
online and brick and mortar presence. There are three pricing structures,
which all come with Bluetooth compatibility, meaning you can accept payments
from anywhere.
Businesses can accept checks
through the mobile Android, iPhone, or Windows app with PayPal Here. And of course clients, vendors, and anyone else can use their own PayPal accounts to send and receive funds. Unfortunately, PayPal Here doesn’t have readily accessible next-day funding, but there is an alternative you can choose. If you sign up for the PayPal Business Debit MasterCard, you can get your payments as quickly as one business day.
Shopify
This is the best reader for
modern pop-up shops, but not only! These shops have become a very trendy way to run a business. They enable online small business owners to try selling in person, which is a new revenue stream. Setting up a booth or kiosk could boost your brand and your profits if you’re one of the myriads of online retailers selling clothes, art, or jewelry. This is where Shopify comes in. The provider’s platform features an in-person sales solution as well as a place to sell goods online.
Shopify’s robust mobile app,
online store, and mobile card readers will let you sell products and process
payments irrespective of your customers’ location. Shopify’s service starts at
under $30 per month, which includes
retail reports, up to two users, shipping label support, and a free swipe card
reader.
Admittedly, Shopify is slightly more expensive compared to other brands, but it’s a good investment for occasional in-person sales. It’s better than most. It’s possible to lower fees by buying more advanced plans.
Conclusion
It’s truly a huge industry and
it’s very hard to choose the guaranteed best option, but our suggestions are
based on providers who’re great at accepting credit card payments and offer
excellent products, services, and marketing.
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