For the past decade, marketers have been focusing on hyper-local marketing because they recognize the importance of targeting customers by location. In fact, even Google has refined its results to respond to the rise in “near me” queries. 

But what is hyper-local targeting, how does this trend increase brand visibility and most importantly, how does it increase revenue potential? 

Hyper local targeting or local search marketing simply means advertising your business to potential customers within your geographical area. Marketing experts have seen the advantage of responding to the immediate needs of customers and this is especially doable if customer and business provider are within the same geographical location. 

This trend helps businesses push their brand locally increasing chances of online visibility through ripple effect. Ripple effect is when customers who come to a business “check in” on their social media account and recommend a business to their friends. Needless to say, this increases revenue potential for local businesses.