Can you recognize these company/brand base on their logo? 

Even if the name of the brands were not shown in the picture above, I am sure that most of you can still recognize what these company logos represent. A logo signifies a visual entity that is meant to identify a company's name. It is a visible symbol that represents have that could help attract new customers. Wikipedia defines logo "as a graphic mark, emblem, or symbol used to aid and promote public recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a logotype or wordmark. " It can be classified into three different types: textual, illustrated, symbolic. It can also be a combination of any of those three categories. All successful businesses have their logo, and you could probably see it anywhere. Companies like Coca-cola, Mcdonald's, Apple, just to name a few can quickly recognize only by their logo. Entrepreneurs and business owners (small or big) use logo to help brand their businesses. 

A logo is essential to a business and websites but is it that important? I've identified the most common reasons you need a logo here are a few of them:

It has been 15 years since ePerformax started its journey here in the Philippines as one of the pioneer companies that helped the country grow its contact center and BPO industry. Since then, ePerformax has grown to be the best performing contact center for their clients and the best place to work for their employees. It has always been the company’s vision to maximize the potential of every employee by giving them rigorous training and enough room to grow their career in the direction they choose. Now, ePerformax is gearing up for the future of the industry with confidence it can help employees evolve to the next level – to handle the increasingly more complex customer interactions for ePerformax’s clients. “We have accomplished what we set out to accomplish in the last 15 years,” ePerformax President and CEO, Teresa Hartsaw said to employees and their families during the company’s 15th Anniversary Grand Family Carnival. “You are the ones making ePerformax possible.”

For the past decade, marketers have been focusing on hyper-local marketing because they recognize the importance of targeting customers by location. In fact, even Google has refined its results to respond to the rise in “near me” queries. 

But what is hyper-local targeting, how does this trend increase brand visibility and most importantly, how does it increase revenue potential? 

Hyper local targeting or local search marketing simply means advertising your business to potential customers within your geographical area. Marketing experts have seen the advantage of responding to the immediate needs of customers and this is especially doable if customer and business provider are within the same geographical location. 

This trend helps businesses push their brand locally increasing chances of online visibility through ripple effect. Ripple effect is when customers who come to a business “check in” on their social media account and recommend a business to their friends. Needless to say, this increases revenue potential for local businesses.