Midea, the world’s leading manufacturer of consumer appliances, participated recently in an LPG forum that brought together stakeholders from the government, refineries, LPG plants, LPG distribution companies, technology providers, and investors in the industry. With Midea’s partnership with Solane, a household name that has provided Filipinos with quality LPG, the latter highlighted the different uses of LPG in a household which showcased Midea’s lineup of gas ranges.

Midea has been providing Filipino households with friendly home solutions, including new products to their lineup of kitchen appliances that could make any home a center for feasts and many other gatherings. They have 3 new models of gas range and oven that are meant to bring out the chef in every family member.

For the past decade, marketers have been focusing on hyper-local marketing because they recognize the importance of targeting customers by location. In fact, even Google has refined its results to respond to the rise in “near me” queries. 

But what is hyper-local targeting, how does this trend increase brand visibility and most importantly, how does it increase revenue potential? 

Hyper local targeting or local search marketing simply means advertising your business to potential customers within your geographical area. Marketing experts have seen the advantage of responding to the immediate needs of customers and this is especially doable if customer and business provider are within the same geographical location. 

This trend helps businesses push their brand locally increasing chances of online visibility through ripple effect. Ripple effect is when customers who come to a business “check in” on their social media account and recommend a business to their friends. Needless to say, this increases revenue potential for local businesses.

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Everyone loves cake. With so many varieties, flavors, and garnishes, it’s easy to see why cake appeals to so many people. And, when a special event rolls around, like a birthday or a wedding, a cake will be on your list of priorities. But, this leaves a lot of people in a tight spot. Should you bake the cake yourself or leave it someone else’s hands? To help you to make this decision, this post will be going through three of your best cake sources. And, alongside this, it will also help you to find the most affordable options for each source.

A lot of people love to bake. And, so, this could be enough to force your hand when it comes to making this decision. Of course, along with joy, making your own cakes also gives you a lot of flexibility. You can try new things to make the cake better. Or, you could make it entirely unique, if you wanted to. But, most people aren’t seasoned bakers. And, this can make the whole experience a lot harder than it has to be. Assuming that you’ll be able to produce something as good as a store or a professional when you don’t bake very often will be a mistake. Master bakers spend years learning their skills. So, a simple recipe may not be enough.