Queen Of Unicorns and Lime Crime founder Doe Deere is feeling very pretty in pink right now. The rainbow-hued makeup maven has had major success with her first cosmetics brand. Deere sees her success as a bit of a Cinderella story, and she wants other aspiring entrepreneurs to know that it can happen for them, too.
Doe Deere was born and raised in Russia, moving to New York City when she was 17. So she spent her formative years crossing quite a cultural line. Today she is living and working in Los Angeles. When asked what kind of child she was, she said that she was ambitious and imaginative, but maybe she didn't dream big enough. She said her biggest dream as a child was to make it as a musician, which was still her goal when she moved to New York.
Hustling to make it as a musician taught Deere important business skills like branding and marketing. It also gave her a deeper appreciation for the people that were supporting her. She said the transition to makeup was easy. She had already made some money selling temporary tattoos as a teenager in Russia.
