Can you recognize these company/brand base on their logo?
Even if the name of the brands were not shown in the picture above, I am sure that most of you can still recognize what these company logos represent. A logo signifies a visual entity that is meant to identify a company's name. It is a visible symbol that represents have that could help attract new customers. Wikipedia defines logo "as a graphic mark, emblem, or symbol used to aid and promote public recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a logotype or wordmark. " It can be classified into three different types: textual, illustrated, symbolic. It can also be a combination of any of those three categories. All successful businesses have their logo, and you could probably see it anywhere. Companies like Coca-cola, Mcdonald's, Apple, just to name a few can quickly recognize only by their logo. Entrepreneurs and business owners (small or big) use logo to help brand their businesses.
A logo is essential to a business and websites but is it that important? I've identified the most common reasons you need a logo here are a few of them: